Throughout each of the exhibits there were two main colour schemes for text. For the technical information appeared to be presented in a formal style. The purpose to make it easier for the public to read the displays. These were mainly used for the selling of the exhibits so it was clear to see what would be avilable in a sale. For such a formal style the text appeared to be in black.
Other displays consisted of text set in a pastel colour. From research found, pastel colours relax the viewer - "...Cool and pastel colors work to provide a calming feel." (Doyle, 2003).
I believe it is important for the public to be calm and take their time while visiting the exhibiton so using such colours could be important for this to happen.
Using the website typo face, it was possible to come up with a colour that could be suitably read on a white background, but also stand out from the surrounding natural colours of green and brown.
The most suitable colour found was a pastel blue. Which supports the idea of the Americans where using pastel colours keeps the onlooker at their calmest psychologically.
For the font I don't believe Times New Roman or such formal fonts should be used. They are mainly associated with documents, and I think this would give the wrong impression. A font that is easy to read and doesn't give a strict formal format would work well.
For this I have elected the font "Euphemia".
On thursday I will discuss these findings with the group and see what they have researched and come to a conclusion on what should be used for the Natural theme.
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